MEET OUR TEAM

MEET OUR CEO

Joseph Basso is a co-founder of Pinnacle Life Group and serves as the Chief Executive Officer.

Before being named the CEO in early 2024, Joe helped to lead staff operations, client acquisition, marketing and recruiting.

Before Pinnacle, Joe co-founded and built multiple other companies which grew to multiple-8 figures in revenue and continue to this day.

Joe entered the financial services industry with a desire to both help families, train agents, and develop other entrepreneurs. His passion for mentorship is exemplified by his intentional availability and dedicated investment into those around him through both listening then motivating them to envision and achieve their potential.

His nearly 15 years of entrepreneurial experience provides an immense wealth of knowledge and expertise from which the members of Pinnacle can draw.

Joe credits his passion for excellence in business to his love for the Lord and his family.

MEET OUR PRESIDENT

Marty brings nearly 30 years of experience in financial services and insurance, with a career shaped by competition, entrepreneurship, and a drive to make an impact.

Before entering the industry, he competed as a professional soccer player, an experience that helped shape the discipline and competitive mindset he still brings to his work today. Since then, his career has taken him from building businesses to working alongside entrepreneurs and startups as they scale and grow.

Beyond the industry, Marty has served on college boards, giving him the opportunity to invest his experience into developing future leaders.

Over the years, he has built a reputation for bringing people together around a shared vision and challenging teams to think bigger about what is possible.

In 2026, Marty was named President of Pinnacle Life Group. In this role, he is helping build on the foundation Pinnacle has already established while bringing a fresh perspective to where the company goes next.

As the insurance industry continues to change, Marty is focused on keeping Pinnacle ahead of that change and creating an environment where agents, agencies, and leaders have the opportunity to build something bigger.

MEET OUR CHAIRMAN

Gabriel Ericson is a co-founder of Pinnacle Life Group.

Before being named Chairman in 2026, Gabe was a top producer, traveled around the country recruiting and training agents, and has personally mentored hundreds of agents to be both top producers and agency builders.

Before Pinnacle, Gabe co-founded an insurance agency that grew to over a million a month in sales after one year of operation and led multiple sales teams for almost ten years across numerous direct sales industries.

Gabe’s initial career path was in ministry in which he led an inner-city Chicago youth ministry for 8 years before he traveled to West Africa to work as a missionary. Upon the completion of his Masters degree he felt his calling lay in business as a way to fund ministry around the world. At this present day he has founded 4 orphanages and is working on his fifth with a goal to start 100 around the world.

Gabe finds financial services to be the perfect combination between his passion for providing his clients with truly life-changing products and services, and his love for helping sales-agents grow past their limiting beliefs and achieve dreams they previous believed unattainable.

Gabe credits everything he has achieved in life to Jesus Christ and his mother's personal sacrifice.

MEET OUR PRESIDENT OF SALES

Paul McClain began his career in the financial services industry at just 19 years old, quickly distinguishing himself as a leader and a top producer. For 10 consecutive years, he ranked among the top 10 producers nationwide, a testament to his relentless work ethic and commitment to serving families with excellence.

Over the course of his career, Paul built one of the largest agencies in the country, issuing more than $20,000,000 in premium every month and training thousands of agents across the nation. His passion for equipping others with proven systems, mindset, and leadership principles has made him a sought-after mentor in the industry.

Paul’s drive for impact extends beyond business. After witnessing the miraculous healing of his 11-year-old daughter from stage 4 cancer, he founded a health center to help children and families battling life-threatening illnesses access life-changing health modalities. His story fuels his mission to help people level up in the areas that matter most: faith, family, fitness, franchise, and finances.

Married for 18 years and a proud father of five, Paul’s leadership is rooted in gratitude, faith, and a deep commitment to creating generational impact. He brings not only a wealth of industry knowledge but also a heart for developing leaders who live with purpose, conviction, and excellence.

Paul credits his passion to serve and empower others to his deep love for the Lord and his family.

MEET OUR CHIEF MARKETING OFFICER

Michael Cavaleri serves as the Executive Chief Marketing Officer of Pinnacle Life Group, where he focuses on marketing, technology, customer acquisition, and the overall agent experience.

Michael has spent his career building and scaling high-growth companies. In his mid-20s, he helped grow Better Earth, a residential solar company, from inception to approximately $180 million in revenue in just three years.

Today, Michael brings that experience to Pinnacle with a relentless focus on improving the agent experience—believing that better-equipped and better-supported agents ultimately create a better experience for every client they serve.

At the core of his approach is a simple philosophy: do right by people. By combining innovative technology, world-class marketing, and a genuine commitment to agents and clients, Michael is focused on helping Pinnacle set a new standard for the financial services industry.